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Playbooks · 6 min read

The real cost of a CRM stack: what HubSpot actually costs at 10 users.

By The Selllution team · Revenue operationsMay 2026

The seat price on the homepage is never the price you pay. By the time a high-value desk has the calling, marketing and payments it actually needs, the bill has doubled. Here is how to read the real number.

Start with the job, not the tier

List the things your desk genuinely does every day — call, text, email at scale, take payment, screen a client, report on margin. Then price the tier and add-ons each CRM needs to do all of them. The base seat is rarely where you land.

Where the money actually goes

Calling is almost always a separate product. Marketing email lives in a higher tier or a second hub priced by contact volume. Payments carry per-transaction fees on top. Each is reasonable alone; together they are the real cost of ownership.

Amortise the platform fees

Hub and platform fees do not scale with seats, so spread them across your team to see the true per-seat figure. A £720/month marketing hub is £72 per seat at ten users — and far worse at three.

The one-system comparison

An all-in price wins precisely because it folds calling, marketing, payments and compliance into a single seat. Fewer contracts, one bill, and no surprise when you add the eleventh user.

Do the maths for your desk. The interactive cost calculator on our pricing page sizes this for your exact team.

See the all-in number.

One seat price, calling, marketing, payments and compliance included.