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Fine wine CRM

Fine wine sales, cellar to client.

A CRM for fine-wine merchants — manage en primeur and bottled stock, bonded storage, provenance, client portfolios and AML, with live pricing on the way (Wine-Searcher).

AML & KYC built in QR certificates £70/seat, all in (beta — subject to change)
On a wine desk
Bottled & en primeurRegion, vintage, case size, bond
Wine-Searcher pricingLive valuations — coming soon
ProvenanceStorage history & certificates
AML on every clientOn the contact record
Built for this desk

What changes when the system fits the asset.

Without Selllution

Stock spread across systems

En primeur, bottled and bonded stock in different tools.

With Selllution

One inventory, by asset class

Region, vintage, case size and bond status as native fields.

Without Selllution

Valuations are manual

Pricing pulled by hand from market sites.

With Selllution

Live pricing on the roadmap

Wine-Searcher integration is coming, so listings value themselves.

Without Selllution

Client books in spreadsheets

Holdings and history hard to see.

With Selllution

Client portfolios built in

Every client’s cellar tracked, updated automatically when a deal closes.

In the platform

Everything this desk runs on, in one place.

Wine inventory

Native fields for region, vintage, format and bond.

Live pricing (soon)

Wine-Searcher integration for live valuations.

Provenance & certificates

Storage history and verifiable documents.

Client portfolios

Holdings kept current with no double entry.

AML & KYC

Due diligence and audit per client.

Dialer & comms

Calls, SMS, WhatsApp and email in one place.

Built by operators, not adapted

You shouldn’t have to mould a CRM to your industry.

Every other platform is generic — you bend it, customise it and bolt tools on until it half-fits. There has never been a system built for fine wine from the inside out. Selllution is. It’s built by people who have actually run these desks: our founders and operators bring over 25 years of direct, high-level experience selling in these markets — so the fields, workflows and compliance are already right, on day one.

25+years operating in these industries
Nonecustomisation needed to fit your desk
Day 1built for the asset, not adapted to it

Run your wine business on one system.

See Selllution running your desk's workflow — book a walkthrough or explore the live demo.