Selllution, the compliance-grade CRM for firms selling high-value assets, has raised £6m to expand its AI Sales Manager and compliance tooling for teams trading gold, whisky, wine and art across the UK.
One system, not eight tools
Firms selling alternative assets have long stitched together a CRM, a dialer, a marketing tool, a payments provider and a separate compliance stack. Selllution replaces all of them with a single platform where the contact record, the dialer, payments and AML screening live together — reducing both cost and the risk that comes from data scattered across systems.
What the funding accelerates
The investment will deepen the platform's human-in-the-loop AI Sales Manager, expand its methodology marketplace, and extend native records for more asset classes. Hiring will focus on engineering, compliance and customer success.
Built for trust
Because Selllution handles money and regulated screening, compliance is treated as part of the product rather than an afterthought — one-click AML checks, an append-only audit log, and QR-verifiable provenance certificates are built in.
See the platform.
One system for the whole sales business — from £70 per seat, per month — a beta launch price for first adopters, subject to change.